On Friday, gay rights activists will stage a ‘kiss-in’ in front of, and inside branches of fast food chain Chick-fil-A across America.
This move follows Wednesday being dubbed “Chick-fil-A appreciation day,” by former Arkansas Governor Mike Huckabee.
Some outlets saw increased business as some Americans supported the chain over its funding of anti-gay groups and opposition to marriage equality.
Yesterday evangelical minister, Rick Warren, tweeted: “@DanCathy just called me. #ChickFilA has already set a world record today, with 7 more hrs to go in the West. #OutOfChicken.”
This raised questions with critics over whether Cathy was deliberately stirring the pot.
Contrary to this, an official message on the Chick-Fil-A website said: “Chick-fil-A Appreciation Day was not created by Chick-fil-A. We appreciate all of our customers and are glad to serve them any time.”
“As a privately held company, Chick-fil-A does not comment publically about out sales figures or volume.”