Enter your email address to receive our daily LGBT news roundup

You're free to unsubscribe at any time.

Regulator: Paddy Power ad which asked viewers to ‘spot the trans lady’ was offensive

Post your comment

Comments on this article are now closed.

Reader comments

  1. Good to see the ASA upheld the complaint about the Paddy Power advert.

    I had a letter yesterday from the ASA about my complaint re the C4M advert and they state they have numerous complaints and have requested responses from C4M, the publications involved and another interested party and hope to be able to adjudicate shortly.

    1. Robert in S. Kensington 16 May 2012, 12:45pm

      I concur. I only received an acknowledgement from the ASA regarding the C4M advert and no follow-up since. It will be interesting to see the outcome of that.

    2. I also received a letter from the ASA re:C4M. Sounds like they’re taking it quite seriously – from the letter it sounds like there’s less formal routes that the ASA could have taken.

  2. Paula Thomas 16 May 2012, 11:40am

    From Paddy Power’s statement:

    “Additionally, we reached out to leading UK transgender group, The Beaumont Society, for feedback on the script.”

    Talk about cherry picking the organisation you consult – that is about the only organisation that purports to represent the trans community that they had a chance of getting to agree to their horrid little script.

    1. BurstBalloon 16 May 2012, 11:45am

      As someone who has been gender reassigned for over 10 years I would not have anything to do with the Beaumont Society.There are a lot of people like me who feel the same. They should stick to supporting crossdressers which is about all they are good at.
      You would think that they would know better than to advise on a media advert when adverts in the past have never shown “trans” people in a good light.

      1. You’re right there are lot of people who question the attitudes, and the opinions offered to some trans folk by the Beaumont Society. Janett Scott has received much criticism for helping these advertisers, when organisations exist (ie. TMW) who’ll highlight the lack of respect often presented in media better than an organisation aimed primarily at crossdressers.

        1. I do know of one Beaumont Society member whop wrote a letter of complaint to the organisation about the advert and apparently when Janet Scott was questioned about it, she said that there were too many over sensitive people out there. I bet she didn’t show up at the Cheltenham Race Course on Ladies’ Day though.

  3. Paddy Power knew full well that their advert was grossly offensive.

    That’s why they made it. It’s a stunt advert, used to generate headlines. And it worked for them.

    Their response to the advert being pulled shows that Paddy Power accepts no responsibility for encouraging harassment of transfolk.

    Duly noted Paddy Power.

    No LGBT person (or their friends or family) should use their gambling services.

    1. de Villiers 16 May 2012, 9:29pm

      I agree.

  4. “But our YouTube video has more likes than dislikes!”

    Erm yes, coz it’s mainly been shared amongst idiots.

  5. I am not sure what transperson would agree to appear in this advert. Shame on you Paddy Power. I don’t know what the fascination is with “finding the man” attitude with people. This ad obviously takes the old fashioned view that all transwomen don’t pass (or surely to can tell). Most people have probably met a transperson without even knowing it (at least in any good sized city). The public assumes you can spot one a mile away. This notion is very damaging and sends the wrong message.

  6. Katherine Griffiths 16 May 2012, 3:59pm

    What Paddypower fail to mention is that Clearcast also banned the ad after complaints.

  7. The lack of respect these anti-gay Christians have today for others no matter what minority these anti-gay Christians choose to attack is rude and vulgar. They have no respect for others and that is why people no longer respect them.

    1. Katherine Griffiths 16 May 2012, 5:57pm

      Tony what the hell has Christianty got to with this disgusting Paddypower advert? Christianity is not even mentioned.

These comments are un-moderated and do not necessarily represent the views of PinkNews.co.uk. If you believe that a comment is inappropriate or libellous, please contact us.

Top commenters this week

Latest stories

See all