A ‘gay airline’ has been launched dedicated to delivering passengers to the EuroGames 2012 in Budapest.

According to its promotional materials, FreshAir was launched to “fill the gap left by traditional, boring airlines and to satisfy the increasing demand by all sorts of consumers – sporting a rainbow of tastes and sexual orientations – for services provided in a gay atmosphere.”

Lufthansa will operate the flights to the gay EuroGames in Budapest from 27 June to 1 July.

FreshAir boasts a “strong grip or rather, a gentle, but firm massage” on participants and spectators’ travel options from 32 countries around Europe.

A Hungarian politician voiced fears earlier this year that the gay sports festival would be the “end of the world”.

Gábor Vona of the Jobbik party said: “God is my witness, it’s not some kind of homophobia but merely common decency that makes me say that this really is the end of the world.”

The airline’s motto is: “We all play the same, no matter which team we belong to.”

A court in Budapest recently overruled a police decision not to grant a licence for the city’s gay pride march on 7 July.

The move, which is similar to a decision taken last year to overrule the police, means Hungary’s capital should be able to host a Pride parade this year.

See a light-hearted advert for FreshAir below: