LGBT and heterosexual parents have joined forces in North Carolina to launch a high-profile advertisement campaign against so-called Amendment One, which proposes to outlaw all recognition of same-sex relationships in the state.

Although May 8 is the official date for voting, early voters have already begun sending in their completed ballot papers.

The television campaign, which has been launched with a series of editorials in local newspapers, make it clear that the amendment also affects all unmarried straight couples, by taking away their health insurance, and by negating the protection orders for victims of domestic abuse. But, the law mainly targets LGBT couples, depriving them of all legal recognition including custody, healthcare, benefits, even the terms of their will.

The campaign against this amendment is being orchestrated by the Coalition to Protect North Carolina Families, an alliance which has since uploaded more than 100 videos to their YouTube account, one of which is the campaign video highlighted above.

The most troubling concern for the Coalition is the recent survey by Public Policy Polling, which revealed that 58% of voters were likely to vote ‘for’ the amendment, with only 38% against. (This despite the poll last year finding almost the contrary.) Yet, 51% said that they supported some kind of legal recognition for LGBT couples, with 34% of that same group still intending to vote for the amendment — clearest indication yet that the voters did not understand the full implications of the proposed amendment.