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Renamed Ben and Jerry’s flavour backs equal marriage in the UK

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  1. WOW

    Thank you Ben and Jerrys!

    1. cheap marketing gimmick 13 Mar 2012, 5:37pm

      NOTE THE Q&A:

      Will “Apple-y Ever After” be available as an actual pint?

      “Apple-y Ever After” will be symbolically launched to raise awareness for this issue and will not be an actual pint, but only available in selected scoop shops.

      1. Question: Have Ben and Jerrys supported equal marriage?

        Answer: Yes

        Question : Do I care how much of the product they are selling and whether it is a marketing gimmick?

        Answer : No, as long as they support equal marriage I am happy. Be nice if the product tastes good and if sales work well it was made available to lots of customers. However, for me, the important thing is their public statement of support for equal marriage. The rest is meaningless fluff of people trying to undermine a firm who support gay rights.

  2. MAYBE if there was corporate sponsorship for it in Australia the Commonwealth Government and Opposition would not be so bloody minded and start paying attention to the overwhelming majority of the public (65-75% according to polls) who support marriage equality in Australia.

    Good on Ben & Jerry’s in the UK!

    1. Good on them for what.

      This was a business decision.

      Nothing more.

      Multi-billion dollar companies don’t make decisions like this unless they are financially profitable for them

      1. So, its a business decision… indeed it is …

        An honourable and respectable business decision which I applaud.

        I have no idea why you see a business decision that support LGBT equality and rights as a bad thing – unless you just constantly look for a fight …

        1. The interpretation I am taking from dAVIDs comments is that he seems to believe that business decisions are a bad thing.

          I do not agree. Business decisions can be good and can be bad.

          In this case, Ben & Jerrys have made a great decision raising the profile in a moderately surprising, innovative and humerous way of the campaign to ensure that same sex committed partners have equal rights where marriage is concerned.

  3. Well done Ben & Jerry’s. Let’s hope that other companies will follow suit!

  4. Jock S. Trap 13 Mar 2012, 12:24pm

    Oh nice one Ben and Jerry!!!
    -
    Thank you!!! :)

  5. Hate to bring in a negative note for a second but anyone know of any companies that should be boycotted beacuse of their endorsement of the anti-gay institute or C4M?

    1. Mumbo Jumbo 13 Mar 2012, 1:14pm

      The Roman Catholic Church plc :-)

    2. Boring and ignoring FK off dear and get a life.

    3. @ Poo. How do you know Stu’s local water company endorses C4M? Are you suggesting you know where Stu lives?

      1. No, he’s just being his normal boring attention-seeking self. Ignore him. His goal is to provoke and engage people in ‘conversations’ that make no sense.

        Don’t feed him – he’ll only cr*p everywhere.

        1. Hi Iris

          Seems I have my stalker again …

          Maybe he just fancies me. Must change my cologne!

          1. There is only one thing to do with a stalker . . . pair of Scissors any one?

          2. How marvellous, PN have removed the traces of some of the posts of one of the trolls.

            Thank You PN.

          3. Please continue to ignore the above poster :)

          4. You wish to accuse me of having no meaningful viewpoints. Oh no. How shaming for me. You mention before you have an 8 year old sister. So you are supportive of a 60 year old man(for example) marrying her correct?

          5. Ah the old arguments are best, aren’t they Kris? “If it good for the gays then lets marry cats and horses and have 90 wives and marry our sisters”. And then the histrionic boo-hoo’ing becuase no one will take such an obvious bate.

            Remind you of anyone?

          6. “I assume you are all individual, although it wouldn’t surprise me if you’re just one wastrel assuming several identities.”

            Yeah, paranoia is always good course of action in lieu of an argument or any evidence supporting your supposed standpoint, isn’t it?

          7. Spanner1960 14 Mar 2012, 2:03pm

            It’s called a straw-man argument, and it is the weapon of the weak when all other rational avenues have been closed.

            http://en.wikipedia.org/wiki/Straw_man

          8. You appear to have missed my question or are simply ignoring it so I’ll repat it

            “You mention before you have an 8 year old sister. So you are supportive of a 60 year old man(for example) marrying her correct?”

          9. Ignore him, Kris. I speak from experience when I say it’s impossible to engage him in anything like a normal debate. He wilfully or maybe stupidly misunderstands what you say; accuses you of not answering his questions when you clearly have (and have even copied and pasted your response again); doesn’t understand points you make; gets madder and foamier by the minute; and raves on and on and on about incest.

            Sad really – in both senses of the word.

          10. La La LA LA LA La…..yeah Yeah Yeah Yeah Yeah

          11. Indeed, Stu! :D He does seem very fond of the men here for a ‘straight’ guy.

    4. Megabus. It’s owned by Stagecoach, the owner is a massive homophobe who has funded campaigns even to get Section 28 back into law.

      1. … happily, National Express is often just as cheap if not cheaper, the buses don’t break down on the motorway, and the toilets are usually clean!

  6. This is pretty brave and Ben & Jerry’s will have had to do a lot of work to get this through an organisation like Unilever (their parent company). I have a lot of respect for them for doing this and am glad to see them continuing the support they already have shown LGBT people in the US.

    What a perfect excuse to go and buy a pot of their ice cream! :) I’m doing it for the community… Honest! :)

    1. Yep, that’s the diet out the window. Never had Ben and Jerry’s before but they deserve some business from me.

      1. Spanner1960 13 Mar 2012, 10:16pm

        They are one of my clients, so the good news is I can have as much ice cream as I want every time I visit. The bad news is I’m diabetic so I can’t touch any of it.

        1. Have you heard of DAFNE diabetic treatment, Spanner …

          Its a great scheme which allows diabetics more control over what they eat (within reason) but does allow some sweet, ice creams, etc and makes allowances for them ….

          Worth checking out if it might work for you ….

          I would miss an occasional hit of Ben and Jerrys!

          1. Spanner1960 14 Mar 2012, 1:58pm

            Thanks Stu, I’ll do a bit of research. (I can see me doing a ‘Vicar of Dibley’ and diving into a chocolate fountain!)

          2. No probs, Spanner

            Here is some info on the programme.

            http://www.diabetes.org.uk/Guide-to-diabetes/Your-stories/DAFNE-was-a-defining-moment-in-my-struggle-to-understand-my-condition—it-changed-my-life-in-every-way/?print=2

            I know that Northumbria Healthcare Trust were the UK experts in DAFNE if that helps.

  7. Westboro lot probably think ice cream is a sin anyway, but they will declare holy war on them now!

    1. Archbishop gappy won’t like it either!

  8. How great. B&J have always been a cool company supporting the environment and against nuclear proliferation. They are a great example of how big corporations can have a consicence. Im going to grab a tub!

    1. Corporate conscience????

      Sorry to break it to you, but corporations don’t have consciences.

      Corporations’ intentions are simple – to make money for shareholders. Nothing more.

      Ben and Jerry’s (or rather Unilever) made the business decision to release this ice-cream, as by doing so it will be profitable for their shareholders.

      Don’t EVER be grateful to a corporation like Unilever.

      Unilever (and by extension Ben and Jerry’s) would harvest your kidneys for money if they thought they would get away with it.

      Ben and Jerry’s reputation as being eco-friendly and gay-friendly has been purchased for them by Unilever.

      1. You really need to get out more !!

        1. Benee Jerry 13 Mar 2012, 3:56pm

          Dave G_ Do you work for the Pink Paper perchance??

  9. Oh brilliant!! Humour has been sadly lacking in the debate so far. This is great. Thanks Ben and Jerry’s.

  10. Brilliant brilliant news! Thank you Ben and Jerry’s! xx

  11. How absolutely wonderful!!

    Will they sell it in supermarkets?

    Don’t forget B&J’s HQ is in Vermont. A very liberal state.

    1. B&J’s HQ is in the Unilever building in Blackfriars, London. Equally liberal (small ‘l’)

  12. Yay! I like the move by Ben and Jerry. As I think their motives are good but I’m a little suspicious that Unilever will see it as an astute marketing move making them seem current and bang on track. I guess there’s little money to be made from reactionaries!

    1. True! Doing good and making money really do overlap here.

      Related: “How Archie’s Gay Friend Proved the Internet Can Do Good”
      http://www.cracked.com/blog/how-archies-gay-friend-proved-internet-can-do-good/

      >>>
      Companies used to be scared of upsetting the Neolithic community… Non-dumbasses are now aware of these issues, and are far better at writing about it. When forced to choose between hateful fear or progress, companies are choosing NOT to go backward in time.

      It has nothing to do with ethics — it’s free advertising… and you’re targeting a younger demographic who will be alive to shop for longer with more money.
      <<<

  13. I can eat Ben & Jerrys slightly happier now :) xx

  14. I’m with Emily – I consider it my solemn DUTY to eat lots of this Apple-y Ever After ice cream! Thank you B&J!

  15. Ignore the above

  16. Pink News, I do think that negatively-ranked comments by psychos could be hidden a bit sooner than they currently are.

    1. Different Tom

      I was the Tom you were “chatting” to last night.

      You certainly have plenty of ad hominems. Are you a psycho – I’m no trained criminologist or psychologist and I don’t know you, so I wouldnt like to say that you were not. Nor, would I expect you to take that as as suggesting that you are.

      However, given the insults you are prepared to level at various people on here. Engaging in debate with you is not a constructive or productive use of anyones time. If you believed genuinely in equal marriage you would encourage those seeking same sex marriage but instead you barrack, harrass and insult.

      If it sounds like a troll and behaves like a troll – it probably is a troll

  17. Brilliant, and thanks! Should send a case or 2 to Archbish Nichols. A true Christian leader would have written this:

    http://theologosblog.blogspot.com/2012/03/what-archbishop-nichols-should-have.html

  18. Ben and Jerry’s is owned by Unilever – a corporation so vast that we don’t even know how many of our household products are owned by them.

    Unilever is no friend of the LGBT community.

    Unilever is no friend of society in general.

    Unilever have allowed Ben and Jerry’s to release this new ice-cream as they believe that with Ben and Jerry’s liberal reputation, it will be financially beneficial for Unilever to have this icecream.

    But the liberal advert is financially motivated.

    Axe Deodorant (another Unilever product) was embroiled in controversy over homophobic adverts. Those adverts were not pulled.

    Unilever decided that the financial beneft for Unilever outweighed the repercussions for being seen as homophobic.

    Ben and Jerry’s does not deserve graitude.

    It’s simply a PR decision they have made.

    1. Now you are just trolling – 3 times on the same thread in hour – you either think we can’t read or you need some therapy.

      1. Ben Foster 13 Mar 2012, 5:31pm

        I have never even heard of Axe deohdrant. what advert was that?

    2. @dAVID

      You may not want to give Ben & Jerrys gratitude – I do.

      You do not decide who I give gratitude to.

      You may have problems accepting anything positive from a business – I don’t

  19. Ben N Jerry 13 Mar 2012, 3:39pm

    Try and find a tub of this – they don’t exist beyond a press release.

    http://www.fagburn.com/2012/03/ben-jerrys-i-scream-at-ice-cream.html

    1. They support us and if we like it enough I am sure they will make some more.

      For me its not about how much of the product they make – its about their endorsement of equality.

      1. Do you work for the Pink Paper?

        1. No, why, do you?

    2. Actually I had some tonight… maybe you just aren’t looking hard enough… perhaps its so popular demand has stripped the supply * shrugs* I do know that we’ve sold out of my shop.

  20. I understand that people share diffrent views on the changing of the name….To be honest I think its a great stepping stone and I hope other compaines would follow, I dont believe this was done as marketing to boost their profits because there would be many other ways of doing that sooo to all the LGBT community that think this is a money making scheme for once stop fighting the ppl fighting for us give them a chance xx

  21. Wow, the pink paper must employ people to puff up favourable comments for B&J. Why? Have B&J paid for advertising on this awful rag?

    But you won’t be able to buy this ice cream anywhere. It’s all just a publicity stunt

    1. If you think it’s that awful a ‘rag’ why are you reading it and, better still, commenting? Don’t you have a life?

    2. Talldave or as we like to call you around here drabs queen of the boring, FK off there’s a dear and get a life. Bye.

    3. Jock S. Trap 14 Mar 2012, 11:46am

      Someone’s talking crazy again!!

  22. I have no doubt Ben and Jerrys expected some criticism …

    I see it is beginning (in expected places – religious journalists for papers like the Telegraph – notably one who had a very strong disagreement with Richard Dawkins!):

    http://blogs.telegraph.co.uk/news/willheaven/100143613/ben-jerrys-is-trying-to-dictate-my-views-on-gay-marriage-so-im-stocking-up-on-haagen-dazs/?

    1. “Ben and Jerrys is trying to dictate my views on gay marriage so I’m stocking up on Haagen-Dazs”

      Oh FFS. Get a grip. What a tool. I’m surprised that this person has sufficient IQ to operate the computer he used to write this drivel.

      “I’m so irritated by my food telling me what I should believe.”

      Yes that is what is happening here…

  23. Robert in S. Kensington 13 Mar 2012, 4:18pm

    I’m going to sound so gay when I say…”fabulous”. Thank you, Ben & Jerry’s, now I know why I prefer your ice cream to Haagen Dazs. Well done! This will catch on with the younger generation I’m sure.

  24. Robert in S. Kensington 13 Mar 2012, 5:18pm

    Denmark introduces legislation in Parliament tomorrow to legalise same-sex civil marriage that is expected to pass, allowing gay couples to marry as of June 15, 2012. with ap rovisoin for religious denominations to opt in or out as the case may be.

    Wait until our opponents hear about it. It’s coming to the UK whether they like it or not, so they’d better get used to it. they’re on the losing side. I hope the major newspapers pick up on this one tomorrow.

  25. Unilever understand marketing extremely well. In particular they understand how to harness controversy to keep their brand positions.

    That they have chosen to hitch their marketing to equal marriage is a very welcome sign that their demographic for B&Js is behind our cause. This is very welcome news. They didn’t need to make this bold and risky move, but they know what they’re doing, and it’s a happy alignment for us, but we needn’t get too thankful.

  26. I love Ben and Jerry.

  27. Bored and ignored FK off dear and get a life/

    1. Oh, give it a rest Keith, its pathetic.

      1. @Will

        It is obviously Keith, I agree.

  28. Wow…I have always loved Ben & Jerry’s ice-cream! Now I love it even more.
    Of course it’s going to make them money. You’d be a fool if you thought otherwise…but if it raises awareness I don’t care!!! And they’re not going to put their name o this if they don’t believe it to some extent!

    Hmmm may ask one of my girly friends on FB to marry me seeing as I don’t have a partner or girlfriend right now :)

  29. How fantastic !!!
    How amazing !!!
    How do I get a tub . . .

  30. Ignore the troll. It seeks attention – don’t feed it by responding.

    1. Hi Iris

      I agree . . . lets just ignore this Troll!!!

      1. Hi, JohnK :) Yes, this troll – which I’m sure we all recognise – is making such pathetically obvious attempts to provoke that it’s almost amusing. Or it would be if said troll was actually 8 years old. Pretty sad for an adult, I think.

    2. I can see this one is rabid . . . but lets not give the Troll the oxygen to fan its flames

    3. Jock S. Trap 14 Mar 2012, 11:51am

      Indeed time this discriminating bully was put to sleep… forever!!

  31. Spanner1960 13 Mar 2012, 10:09pm

    Just as a slight aside, please do not assume Ben & Jerry’s is still a little tin-pot cottage business. They sold it to Unilever in 2000 and have a turnover of over €39.642 billion.

  32. Yawn. Ignore the above

  33. See how it annoyed ir gets when ignored. Please ignore the poster above

    1. Its fairly pathetic all right. I do like the way it thinks we have fallen for its “oh, so clever” disguise! LOL! What is it, 5?

  34. Good to see Ben and Jerry cashing on the failure of Gay ‘marriage’ I hope they make a lot of money out of this exercise, as it is completely pointless.

    1. Yes, that’s right sweetie, say it often enough and you might believe it. No-one else will, though.

  35. Classy, Fudge flavour promoting buggery to young children who buy their Ice Cream.

    Unilever will pull this when they see that myself and several other million people will not be buying Ben & Jerry’s anymore.

    1. What’s buggery got to do with ice cream? Some gay men are g0ys whereas some straights like buggery. Who gives a fck?!! People are well complicated…

      Anyway I want a threesome with me and Ben & Jerry ;-)

      1. Exactly, Robert – proof yet again (if needed) that homophobes (who of course usually accuse gay men of being sex-obsessed) are incapable of commenting without bringing anal sex into the discussion.

    2. If you don’t like same sex marriage – don’t marry someone of the same sex!

      If you don’t like Ben and Jerry’s moral stance, don’t buy their ice cream.

      There are many more non-bigoted people in this world who both love Ben & Jerrys product and endorse their humane, honest and moral stance than those who live in the dark ages (although you prefer to engage in similar antics to the KKK – speaks a lot about you Aiden!).

      1. “Do these arguments stand up?”

        Well, yours certainly don’t.

      2. Thanks for the advice

        I shall not marry more than one person, a dead body, a horse or a bigot!

        See simples!

        ;-)

    3. Or they might wonder why sales of their fudge ice cream has dropped for no apparent reason. Read the tub. It’s “Apple pie ice cream with pieces of apple and chunks of rich pie crust”. Moron

    4. “Classy, Fudge flavour promoting buggery to young children who buy their Ice Cream.”

      Yes, and its working fantastically. Soon the gay agenda will help stabilise society through the evils of ice cream. Isn’t it a marvellously fiendish plan?

  36. The sad thing is that Ben & Jerry’s have supported equal marriage longer than Stonewall!

  37. GingerlyColors 14 Mar 2012, 6:20am

    Will Wall’s Ice Cream become Stone-Wall’s?

  38. I never buy another ice cream now!!!

    1. Doubt you could afford one.

  39. Brilliant. Thank you so much xx

  40. de Villiers 14 Mar 2012, 9:50pm

    Gay marriage benefits society as it encourages stability and monogamy. As was said in England in 1831, “Reform that ye may preserve… I support this because it will improve our institutions; but I support it also because it tends to preserve them.”

    Polygamy destroys the fundamental two-person nature of Western relationships, it is incompatible with the rights of women and female equality (usually one husband and many wives) and it undermines all major Western thinking on the most suitable environment for human flourishing.

    The restriction on incest protects family life and the non-sexualised environment between siblings and parents to their children. It is also protects against the medical complications that arise from siblings procreating.

    Those are reasons for extending marriage to gay couples but denying it to others. It upholds the primacy of two-person relationships, strengthens existing concepts of the family and creates a coalition in defence of Western values.

  41. de Villiers 14 Mar 2012, 9:51pm

    Gay marriage benefits society as it encourages stability and monogamy. As was said of Parliamentary reform in 1831, “Reform that ye may preserve… I support this because it will improve our institutions; but I support it also because it tends to preserve them.”

    Polygamy destroys the fundamental two-person nature of Western relationships, it is incompatible with the rights of women and female equality (usually one husband and many wives) and it undermines all major Western thinking on the most suitable environment for human flourishing.

    The restriction on incest protects family life and the non-sexualised environment between siblings and parents to their children. It is also protects against the medical complications that arise from siblings procreating.

    Those are reasons for extending marriage to gay couples but denying it to others. It upholds the primacy of two-person relationships, strengthens existing concepts of the family and creates a coalition in defence of Western values.

  42. de Villiers 14 Mar 2012, 9:53pm

    Gay marriage benefits society as it encourages stability and monogamy. As was said of Parliamentary reform in 1831, “Reform that ye may preserve… I support this because it will improve our institutions; but I support it also because it tends to preserve them.”

    Polygamy destroys the fundamental two-person nature of Western relationships, it is incompatible with the rights of women and female equality (usually one husband and many wives) and it undermines all major Western thinking on the most suitable environment for human flourishing.

    The restriction on incest protects family life and the non-sexualised environment between siblings and parents to their children. It is also protects against the medical complications that arise from siblings procreating.

    Those are reasons for extending marriage to gay couples but denying it to others. It upholds the primacy of two-person relationships, strengthens existing concepts of the family and creates a coalition in defence of Western values.

  43. Sadly – because of this I won’t be buying their icecream any more. Redefining marriage is one step too far in a world that has gone crazy.

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