The Women’s Institute has declined to run an advert for equal marriage opponents the Coalition for Marriage over fears it would offend ‘many members’.

The Daily Mail reports that WI Life will not be running an advert for the campaign, which is being directed by some of the UK’s most active gay equality opponents.

The group was told the Women’s Institute magazine did not wish to be seen to endorse their view that gays should be unable to marry.

Helen Evans, advertising manager for the magazine reportedly told the group: “We are a national campaigning charity and your campaign doesn’t fit with any of our resolutions first and foremost.

“As WI Life is the national membership magazine, any promotion of your campaign could be seen as an endorsement . . . to members.

“We do also welcome all women to the WI and this campaign could offend many of our members.”

The Coalition for Marriage said: “It’s a surprising and unnecessary decision. Most ordinary members will see this as an over-reaction.”

PinkNews.co.uk supports the counter-petition to the Coalition for Marriage, the Coalition for Equal Marriage.