It’s the most in your face transphobic advert I have ever seen and it’s 2012, I’m surprised it was allowed to be broadcast.
It just shows how far behind Ireland is from the rest of the world.
And I sak: you know they where Trans do you?
“It just shows how far behind Ireland is from the rest of the world.”
Care to elaborate?
Please explain why an advert by 1 company is evidence of the position of an entire country.
No need for your blatant racist rant against the Irish, considering the advert was shot and broadcast in the uk .should you not direct this hatred towards paddy power betting company and the british trans involved
oh my god!
Your “god” Aren’t you the one. Why didn’t your “god make you a woman in the first place….. Just asking, like?
you’re sinking lower by the minute paddy
There’s that awful smell again….
They won’t worry about it being offensive as long as they can get the lame of brain to throw their money away on gambling.
I’m stunned. Awful, dangerous, offensive.
It is so easy to see how offensive this advert is. If PP had cared at all then they would have contacted some Transgender related charities and asked for some opinion, done some market research other than their mate down the pub. Sadness is a brand called PaddyPower.
I am shocked and disgusted that they are even allowed to do this – it shows how backwards we are in this country. What next, pictures of adulterers with, ac aption that says “Stoning or no stoning?”
Aye or even State Benefit scroungers…. Did that “backward”State pay for you “transition” dear?
watch out – paddy’s about
You really are dumb aren’t you, yet you don’t even realise how idiotic you sound.
I know Melanie …talk about biting the hand that feeds you or in theos case, the hand that paid for her “transition” Ireland wasn’t backward when it was stumping up the money to pay for the transition that made her the hateful bigoted woman she is today….
Obviously the reference to Ireland paying for the transition referred to Hannah The theo being wouldn’t get past Irish Immigration. Im surprised eventhe English put up with her……
I have complained to the ASA, Facebook and Youtube about this disgraceful advert. I have also phoned Paddypower and emailed the PR Chief expressing my anger and offence
How do you know the the people taking part in the filming knewwhat the voice over dialog was going to be as that is not done on location but later on in a studio? The advert is illegal and downright disgustiing. We only have Paddy Powers word that they used trans people in the advert.
You are showing your colours by using a word that many tans people find deeply offensive. Would you be defending them if this grubby little company made fun of cancer sufferers or amputees? Why should the trans community be treated differant?
Don’t be such an idiot Kate… Obviously they would have been shown the finished advert before it was published….Sheesh, the stupidity of some people on these pages…..
You really have no idea how advertising works, do you? Or filming in general. Very few people aside from the editor, director and producer of a piece, wither it’s an advert, show or film, see the final product before it’s aired.
Chances are, they were paid as extras, and as the script is done via voiceover, they would’ve had no knowledge of what was being said.
….so these people have grounds to sue then if what you say is true, which it obviously isn’t. Rather you dont know how these things work …there IS always an opportunity for veryone involved to see the finished product before publication. That is unless things have changed since the seventies and that they are now paid enough to cover all eventualities, which they are NOT. They so do get to see before pub,.
Paddy that is not always the case. In the industry I work in we do a lot of filming. over the past 13 years I have been involved in the filming of 20 plus commercals, an episode of the New Profesionals, various other things and not once have we seen the finished product until it is broadcast. The people involved sign a release film giving the film company permissionto use your image in connection with what ever they are making. In fact next week we are involved in making a Hollywood film with Oscar winning director Ron Howard. You clearly don’t know how the film industry works in real life
Once a release is signed the people who sign that release have no creative control over the product their likeness is used in, have no right or expectation to see the final work before broadcast and no legal right to complain about it unless there was a specific clause in the release about *how* their likeness was to be used and that is violated by the final work.
The stupidity is yours, if you think you understand more about performance releases than professionals who deal with them on a daily basis.
it would be wise for ASA to pay special attention to the Leveson inquiry ( particularly to the statement of Helen Belcher of Trans Media Watch)
This advert objectifies all women for the supposed enjoyment of men its sexist and transphobic.
It used to be a regular event for some trans friends of mine to goto Cheltenham ladies day. Paddy Power have made it too dangerous for them this year and may of stopped them ever going again.
It really is surprising in 2012 this ever got broadcast. I only hope the ASA punishes both Paddy Power and any UK TV channel that has broadcast this despicable advert.
not only transphobic but horrifically misogynistic too eh paddy?
………….if having a problem with women parading themselves like cattle is misogynist then color me misogynist…..Probably equates to your obvious homophobia and hatred of men ….ignorant creep.
yes because being a Feminist is being a man hater.
You really are sinking lower and lower paddy
Actually Paddy has a valid point – ‘Ladies Day’ at Cheltenham is a sexist and ridiculous idea.
‘Let’s allow those silly little women dress themselves up while the men get on with the sports’ is the message it sends.
This is beyond the pale. One of the most disgustingly sexist ad I have seen in years. Not only transphobic but anti-woman in general.
It is of course illegal to superglue the locks of Paddy Bigot betting shops. It is also illegal to attempt to crash their website. Naturally, if this were to happen, Paddy Bigot would lose a lot of revenue.
Accordingly, I urge all trans folk and their supporters (which basically includes anyone who wants to see all people treated with dignity rather than see certain groups ridiculed for commercial gain) not to protest in the above fashion ;-)
A glaring problem with this advert is the fact members of the trans community even considered being a part of it…
I doubt very much if they knew how the advert was going to turn out. The insult is mainly in the voice-over, which the cast will have had to say it and no chance to comment on.
Paddy, just so you understand, there are many trans people who’s greatest fear is (1) being read and (2) then being outed in public. Now most people might guess from time to time that someone is trans. But the thing is, the vast majority of people who do, don’t say anything. That’s how trans folk cope. However, we now have Paddy Bigot turning it into a sport. That makes some trans people very scared.
Those taking part so they could get their snouts in the trough and ugly eeks on telly didn’t seem too scared to me….dear!
Paddytroll, I don’t imagine that anyone is your “dear”!
I don’t know what the big deal is, I mean it is clearly intended as Humor – why do people always get offended by Humor. It does not try to promote being trans as wrong, it is just using a stupid stereotype as we see them constantly in every advert
oh yes because being called a dog is funny.
…OK then, so why don’t we travel together, dear. Your village seems to be missing a man and it’s time you returned, old chap.
how do you know they where Trans paddy?
Do you know the people personally? No? Well shut your bigoted mouth.
no on can be as ugly as you are
Paddy, why are you so transphobic?
James E …..
…….why are you such a deluded fool? The answer is probably the same….
That doesn’t answer my question. Why are you so transphobic?
All we have is Paddy Powers word that the people who appeared in the advert were in fact trans. They could have been cis men and women. Forgive me if I dont automatically believe what they say. Even if some were trans what type of trans? Trans is a very broad umbrella term and those inside it often have little in common with each (other than being the victims of transphobia) such as transwomen and drag queens. Even if the people in the advert were transwomen that doesnt stop it being transphobic, they may not have known how the advert was going to be. And even if they did know exactly how it was going to be that still doesnt stop it being disgustingly transphobic, people can be stupid, desperate or not give a crap (check out the Asian woman who appeared in a recent racist American political ad who later apologised)
As for you, you fit the definition of transphobic perfectly.
‘I am not in the slightest bit afraid of trannies’
you could have fooled me paddy
Seriously what strawberry flavoured crack are you smoking?
The fact you use a word most trans people find abhorrent show the sort of person you are Paddy. You have demonstrated time and again on this site you will support the Irish identity you hold so dear over any sense of right or wrong over LGB and especially T equality.
I have never been unsupportive of LGB equality and I defy you to reference any comment iI have made in that regard…”Helen”!
Irish don’t want him, thats why he lives in britain.
….I don’t live in Britain and never have, Rapture. I live in the British occupied six counties of Ireland. I wouldn’t live in that dump over there if my life depended on it.
Guess who is still living in 1922?
Paddysworthless, time to move into the 21st century, you sad old fool.
go home paddy, your village is missing it’s idiot.
And its internet troll….
The sad thing is the ad may be from a Irish Company but is being aired in the UK. It has been appearing on Sky Sports.
LGBT+ Liberal Democrats Northern Ireland
Didn’t you hear Stephen?
According to Jason Brown this advert is evidence that Ireland is a backward country.
Just like George Carey is evidence that England is a country of disgusting bigots.
According to the report, the advert was shown on SKy Sports in the UK & Ireland, a Rupert Murdoch business. Clearly they are not listening to anything that is being discussed at the Leeveson Inquiry.
What’s interesting is Leverson warned media organisations not to take revenge on individuals or groups giving evidence against them to the Leverson inquiry. SKY broadcasting these ads so frequently could be seen as a act of vengeance against the Trans Media Watch submission Leverson of The Sun’s treatment of trans people.
I do hope Trans Media Watch submit a complaint about this to the Leverson inquiry.
‘… It didn’t seem to offend those who took part in the making of the advert…’
just because you see trans looking people it doesn’t mean that they are actually trans and please stop masquerading your comments as some sort of divined source of knowing all
Well you they say if you handle thelife then stay out. This is just humour. And if you cant as a tranny take a joke then dont be a tranny.
I mean you know your very being is after a joke so everyone needs to grow up. You chose the life now live it!!!!
you shouldn’t be black if you can’t take racist jokes!
You shouldn’t be a woman if you can’t take a rape!
Paddy are you seriously saying that being trans is a choice? believe me it is not. The abuse, pain and discrimination we get and you think we CHOOSE to be how we are.We are born like it. We have no choice. Gender Dysphoria is a medical condition
An actual Idiot you are, Crista!
The most phobic offensive advert I’ve heard of in a long time. Is it a reflection on the Irish, those who are into horse racing, or just the advertising company?
if i was you i would be very careful, Paddyswursds is on the loose
I’m so surprised that even in the betting world (not known for being the most politically correct) this advertisement could be seen as being anything other than offensive. Paddypower should be censured for this as it is clearly an attack on trans women.
However, please let’s not tar the Irish as a whole with this ad. We’ve had content as bad as this on British TV (also called ‘harmless comedy’ and I know a lot of Irish are as appalled about this as we are.
Yes , certainly an irish company is not reflective of a whole country, no matter how some anti irish racists would like to mislead. Also, This advert was shown on sky sports in the uk . And agreed on your “harmless comedy” on the bbc etc .being very evidently transphobic in content.
It just gets worse and worse. I’m beginning to doubt if we’ll ever get acceptance.
……I don’t think anyone wants to deny you acceptance. What most people have the problem with is that trans never seem to be happy. and they are constantly looking for something to whinge about or be offended by. This is why a lot of Gay people have a problem with this GLBT thing. We don’t want to be lumped in with the T crowd who tend to bring negative attitudes wherever they turn up. Then we have this whole thing of trans “men! wanting to have their cake and eat it by holding on to the bits they so despise and having children willy nilly..
oh jesus paddy – please go home.
@kale: I see this and the blossoming of transphobia in the media as a good thing, a backlash of the old reactionaries as they see their world crumble.
…and again you invoke fictional deities. What do sky fairies have to do with this. Btw, I am at home, thanks for your concern you homophobic old crone….
ofcorse paddy – I’m the homophobic one while you’re the one that trolls a gay site.
‘ You are so homophobic that you went and got your man bits cut off so you could pretend to breeders that you were one of them’
I’m sure my Lesbian partner would be surprised to read that.
You don’t ‘alf talk a load of sh!t, Paddyswurds.
Why is it people who having nothing legitimate to add often end up attacking someone’s grammar or spelling. Moreover, why does their grammar lesson usually contain it’s own laughable grammar errors?
I guess you aren’t so educated yourself. I’ll let you find your own grammar errors, if you can….
Very funny, people need to get a grip, it’s 2012.
…Hear, Hear…. finally a voice of reason over the din of stupidity and being offended for the sake of it……
you think being abused, beaten, killed, denied services, having your medical needs ignored and so on and so on is funny? You’ve got a weird sense of humour.
Oh ignore him. Paddy’s transphobic, I’ve seen it in ever story there ever is about trans news. Nothing will change that. He has issues, he’s a trans troll. He’s as offensive to trans stories as Keith (it gets worse) is to gay stories. And as transparently transphobic as Keith is homophobic. I could make some funny jokes about the Irish, but I won’t stoop to their level. Paddy’s the first ones to complain when the joke’s on him.
….bring it on deluded one. Why aren’t you busy praying to your sky fairies. I’m quite sure i can match you blow for blow with jokes about the English…… It is you who has the issues when you troll a gay website one day and pretend to be a so calle christian the next. Walked on water lately, have you?
Paddy, what exactly are you talking about? I’m not a christian. Like aI said you are a troll when it comes to trans news stories. That’s not an opinion, that’s a fact. You are not interested in anything but offending those who the stories are there for because you have issues with those are trans. Why are you so transphobic?
I see a humorous skit being performed like any on Little Briton or any other comedy show or ad… Every week or so there is another Trans Trip that we all must shoulder weather we like it or not because we are gay?? I don’t get it!!!?
Trans is as funny as fat or old or gay or woman or men and I appreciate any chance I’m offered in the stupid serious and over sensitive world, to LAUGH at our silliness… I’m sorry I found it funny???
“like any on Little Britain’ – that’s anything but ‘funny’ either – particularly those vile, imbecilic, cross dressing sketches – guess what taunts get thrown at trans women as a result? It’s not ‘comedy’, it’s incitement to hate, pure and simple!
I understand why people are offended but I’m not, it was funny…
I’m getting tired of our lack of a sense of humour… the ad made me smile and even laugh a few times… I think the Trans people are way to sensitive though I understand why…
Doesn’t it say more about the advertiser anyway???
There is a difference between humor and being “blissfully” ignorant and insensitive. Humor is about being amused and laughter, this add is neither! it’s just plain distasteful.
but yet you think insulting us is funny?
It’s inconceivable that all the creative geniuses that put this ad together appear to be blind to the many insulting and bigoted inferences made in this ad.
Needless to say prejudices and political correctness didn’t even trouble their consciences because it involved a paycheck!
Way beyond being offensive insensitive and insulting, the commentators attempts at humor at 0:18 become particularly derogatory and demeaning.
“Transgender-spotting” for the purpose of verbal or physical abuse is bad enough, let alone having it publicly promoted for the cause of pushing “Lady’s Day” at the horse track; the creator of this promotion should have been kicked in the head by a horse (and I don’t care WHICH gender).
Well I laughed! Can some people please get a sense of humour, your lives must be so dull!!!
The anti-Irish sentiment in this comments section is almost as bad as the silly advert.
Judging Irish people based on a corporations marketing strategy to the British? Like the UK is a pillar of integrity and acceptance.
I complained to Channel 4 earlier in the week. They responded to my mail to tell me the report in the newspaper that they’d screened the advert and would continue to do so was erroneous. That the ad had not been shown and now has been withdrawn. Can anyone from Pink News confirm this?