Brett Ratner will produce and direct a GLAAD video campaign to promote equality for gay and trans people following his use of a disparaging term in a press conference last year.

The group said yesterday the “ground-breaking” video series will feature celebrities, athletes, musicians and politicians speaking out in support of equality.

Participants will share personal stories about why and how they support gay and trans equality.

Ratner, 42, has apologised profusely since he said in a press conference last year that rehearsing was “for fags”.

He stood down as producer of the 2012 Oscars ceremony after receiving a “well-deserved earful from many of the people I admire most”.

Ratner said of the project: “Working together with GLAAD has been a very positive and enlightening experience for me, and I could not be more pleased to be developing this crucial campaign to help educate people that we all share the same humanity.

“I am excited to get to work on this program and hope that minds and hearts are opened by what we create.”

Herndon Graddick, Senior Director of Programs and Communications at GLAAD said: “Straight allies are crucial to creating a culture in which LGBT people are respected and supported.

“We look forward to working with Brett and these other inspiring Americans who are speaking out and standing up for their LGBT friends, family members, neighbors and coworkers.”