Tonight sees the unveiling of Pride House London, a festival run to coincide with the London 2012 Olympic Games.

At an event tonight, held at London’s City Hall, details for the festival which will include live music, entertainment, LGBT art, sports and tournaments will be revealed.

Pride House is the brainchild of Canadian born Chad Molleken and is inspired by the success of Pride House Vancouver and Whistler at the 2010 Winter Games

“Next summer Pride House will welcome athletes, dignitaries, media, Londoners and visitors from around the world with a dynamic and entertaining programme in support of the LGBT community”, said Mr Molleken. “It has been extremely rewarding to see the interest and engagement from organisations and individuals from around the world and today we are proud to announce partnerships with the It Gets Better Project, UK Pride Sports, LGBT History Month and Diversity Role Models.”

Pride House’s launch event is sponsored by London & Partners, the official promotional organisation for the capital. Its chief executive Gordon Innes said: “We are really excited about the prospect of Pride House in London – it’s a fantastic opportunity for the capital to celebrate diversity in the community. The house will be a wonderful addition to the array of cultural and entertainment experiences and other houses which will be opening up across the city next year.”

Actor and author Stephen Fry has been named an ambassador of Pride House. He commented: “I’m very proud and pleased to be an ambassador for Pride House London. All eyes will be on London for the 2012 Games and Pride House is an idea that brings together so many of the elements that makes London one of the greatest cities in the world and a beacon of tolerance, diversity and pride. Pride House is a symbol of how London remains one of the most truly cosmopolitan and accepting cities in the world.”

Other patrons include former NBA basketball player John Amaechi, Team GB volleyball training squad member Claire Harvey, human rights campaigner Peter Tatchell, the chief executive of Diversity Role Models Suran Dickson, film producer David Furnish, author and journalist Dan Savage and New Zealand Olympic short-track speed skater Blake Skjellerup.

Last year, the organising committee of the London 2012 Olympic Games began to sell special pin badges aimed at LGBT people.

The £5 badges were be the first in a series highlighting the six ‘strands of diversity’ and feature the 2012 Games’ logo against a rainbow flag.