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New HIV prevention campaign asks businesses to help promote condom use

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  1. Hugely important to repeatedly push the message of safer sex …

  2. MyLyricalDreams 25 Nov 2011, 10:54am

    It’s a great idea, but I also believe that the introduction of LGBT sexual health in Secondary Schools would be a good idea because unfortunately, a lot of young people are unaware of where to seek help and advice, and ultimately turn to films and pornography, which I think we can all agree on is very misleading.

    It needs to be stressed that you can have great sex, but also safe sex at the same time. Sadly the stigma of condoms is still high.

  3. Christine Beckett 25 Nov 2011, 11:22am

    But Jesus H Corbettt.. The “catchy” slogan…. :-(

    1. My reaction was pretty much “that is the greatest slogan in the history of slogans EVER”. I guess I’m easily amused. :p

  4. This is a great initiative and I particularly like the “sexscore” survey tool, which I think will help guys evaluate their sexual behaviour and get a better understanding about staying safe and therefore hopefully HIV negative.

    The re-introduction of free condom distribution clearly reinforces that condoms provide the best protection agains HIV and other STI’s.

  5. Spanner1960 25 Nov 2011, 12:13pm

    Horse. Water. Drink.

    1. @Spanner1960

      Surely the campaign should be welcomed for those it will encourage to drink, and those who will consider drinking …

      It’s only part of the answer – but an important part …

      1. Ignore him. His mother should have insisted on a condom with whatever randomer she mated with at the back of the local take way, and spare the rest of us his idiotic bile.

        1. Spanner1960 25 Nov 2011, 9:45pm

          Was your brother an only child?

    2. Jock S. Trap 15 Dec 2011, 10:30am

      Yeah coz we all know you’d prefer nothing to be done, eh Spanner..

      You are a bigt part of the problem.

  6. Good to see THT talking about using condoms again. We know why they won’t make the messages more explicit – and now I have found a common ground with Stu and W6 I most certainly won’t be going there, don’t worry! – but surely there needs to be a deterrent factor implicit in such campaigns?

    It’s all very well saying “use condoms” – and again, well done THT for resurrecting this message – but that message can also be applied to campaigns for gonorrhea and syphilis, both of which are curable, unlike HIV.

    Safe sex ads should be distinguishing – in a non-judgemental and non-stigmatising way – WHY this message needs to be reinforced where HIV is concerned (ie. what are the factors that place HIV infection into an entirely different league to other STIs?).

    Young gay men are entering into sex ignorant of the real implications of HIV infection. They are not being educated at school, and they are not being properly educated by our HIV sector. Over to you Stu and W6…

    1. There is quite a great deal of information available for guys who complete the “sexscore” survey, some of which is very upfront information that should encourage guys to use condoms, reduce the number of sexual partners they have, test regularly and also the implications of unprotected sex in relation to reckless transmission.

      The great thing is that the “sexscore” survey is an intuitive tool which is based on behaviour and number of sexual partners. By opting to have full details of the survey emailed to the individual there is lots of additional information and plenty of signposting for further info and support.

    2. @Samuel B

      I do agree it is good to see a campaign that is seeking to encourage safer sex and the use of condoms.

      Its been sad to see a decrease in the prevalence of safer sex packs in some areas of the country in the last few years.

      I think for some people the use of a message which says “use condoms” is sufficient, but it would be helpful to have this reinforced by some level of education (about both cureable and non cureable issues eg chlamydia or HIV) … it is possible that the sexscore survey system may provide some of this …

      Other people may need the sort of campaign that you have mentioned in the past which is (for want of a better adjective) more hard hitting. The art (which I am not convinced many organisations have managed in any public health issue) is to tailor the campaign to meet the audience needs (which vary) and maintain an approach which is factual and honest, yet doesnt stigmatise or appear judgemental.

      I agree entirely that there is a drastic failure …

    3. … in society in preparing some young LGBT people for a sexual life in terms of infection risks, safer sex, psychology and many other issues … schools are reluctant to engage (as a hangover from the days of section 28) and parents tend to be (although not universally) heterosexual and have little (if any) knowledge, willingness or aptitude to engage in a conversation about homosexual sex.

  7. Mumbo Jumbo 25 Nov 2011, 1:12pm

    Meanwhile, in a religious asylum near you:

    Yes, that’s right, they’re telling people that prayer can cure HIV.

  8. At first glance I thought this was a spoof HIV campaign. Very clever and funny taglines to be sure but that is the problem…probably too clever and funny by half. The overall tone of the ad does not hit home or convey the seriousness of the subject matter. As an earlier commentator points out this could just as easily be an ad campaign for any other STD…
    Youngsters today clearly don’t understand the still considerable risks involved with being infected with HIV and this ad does not address that ignorance and will inevitably wash over many of their heads. A step in the right direction granted, but after 30 years of the HIV epidemic this new ad campaign is not going to have any positive impact infection rates…
    We need to see a radical departure from what has gone before. After 30 years of bravely trying to rduce infection rates THT are clearly not the guys to deliver the required results. Sorry chaps but reality hurts…

    1. @ Ralf
      For me the ad is just the “hook” to get guys to use the online tool so they can assess their level of risk, this together with the message that condoms will protect against HIV and other STI’s must be a good step in the right direction.

      Whilst it is important to acknowledge HIV cannot currently be cured, having other STI’s is often a very important factor in the transmission of HIV. I believe we need to take a more holistic approach to sexual health and HIV prevention. Education about HIV to me is a very important part of this campaign as this will have longer lasting effects on prevention messages.

      If THT are not the guys to deliver this I would add that in my view Status, (who are a very secretive organisation) certainly are not the guys to provide effective campaigns in the future. Apart from asking for our money on World Aids Day what have Status done on the ground this year to help reduce HIV infections amongst gay men?

  9. Jock S. Trap 15 Dec 2011, 10:28am

    Ok, well I’m sure it’ll get to some but they need a range of ads that speak to a range of people in different yet with the same message.

    It’s a great idea but clearly more is needed and maybe more hardhitting ones too aimed at all STI’s not just HIV.

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