The rising star said music executives had felt “uncomfortable” when they found out she was bisexual.
She told Cosmopolitan magazine: “They’re uncomfortable with it. When I was with my girlfriend last year and used to go to studio sessions, I remember going, ‘This is my girlfriend,’ and some people were initially uncomfortable with it.
“But after a while they weren’t because I wasn’t.
“I’ve never used it as a gimmick. I’ve always said I’ve dated guys and I’ve dated girls… If I’m in love, I’m in love. I’m not going to hide it.
“I don’t have a type. For me it’s about someone being comfortable in their own skin. I like people with ambition – and good teeth! Someone with a sense of humour who doesn’t take themselves too seriously.”
Jessie J was shortlisted for Entertainer of the Year at this year’s Stonewall Awards.