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World’s first ‘gay’ beer brand launched

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  1. I am pretty sure there was some unsuccessful attempt at a gay beer in Australia a few years ago… can’t find anything about it on Google though

  2. What is the point of this – except as some kind of novelty.

    We gays like the same drinks as other people. I wouldn’t buy one which was supposedly designed/marketed for me.

  3. I thought we already had ‘ginger beer’ (sorry, have to self-flagellate for a minute for quoting Jeremy Clarkson and his dodgy rhyming slang)
    But agree with Jim, it’s nothing more than targeted marketing, and drink is universal. Do any other minority groups require marketing men to tell them what to drink? Drink is pretty much universal.
    Next they’ll be selling us gay bottled water.
    Gayness is not a deciding factor in what I drink.

  4. What exactly is a gay beer? Are the profits supporting gay organisations? If not its just a beer with a sticker on it. Just sounds like a stupid (and insulting!) marketing ploy to me, and I certainly wont be hosing what I drink becuase some low-level marketing twit sticks a pride flag on it.

  5. Don’t you people know what ‘gay beer’ is? It’s beer that only fancies beer of its own sex.
    Some very inept ‘niche marketing’, methinks.

  6. Sadly, I am sure there will be some sad gay muppets out there who will make a point of buying this patronising, unnecessary twaddle.

    To think Tab Clear was branded a pointless novelty!

  7. What about Pride Genuine Draft from 2004? Or Gay Pride English Style Pale Ale from 1998? Pink Triangle Beer from 1994?

  8. Jupiterray 17 Feb 2011, 8:12pm

    Are you sure someone’s not just having a laugh?

  9. If the beer was good I’d have a go but I reckon if it ever comes here it’ll be expensive.

    I’ll stick to corona.

  10. You can tell it’s a gay beer because when you lever the lid off the bottle, it goes “Poof!”. ;)

  11. As with everything else marketed towards us, this will just be more expensive beer than the regular kind we have already.

  12. Maybe an alternate to anti-LGBT beer companies?

    That is the only reason I can think up.

    You’d be surprised how many beers and energy drinks have anti-gay roots, but gay people don’t seem to be able to boycott anymore. It is sad, since it is a big part of our history back when things truly were nasty.

  13. @Flapjack:
    Mussies get their own brand of booze. its called bottled water.

  14. I can’t say that I would go out of my way to find this brand. However, I’m a big fan of trying new things, so if I happened to be at a resort where it was on offer, or when it finally comes here, I may buy some to try it out. If it’s crap, I won’t buy/drink it anymore, and if it’s better than what I normally drink, then maybe I’ll change my drink of choice. It all depends on quality and my sense of satisfaction, something that is different for every person and comes from differing aspects of the same product.

  15. Jock S. Trap 25 Feb 2011, 8:21am

    Thing main is does it taste any good?

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