Pop star Britney Spears has been named the ultimate gay icon of all time in a poll by the Equality Project, having beaten off competition from Lady Gaga, Barack Obama and Cher.

Spears took 31 per cent of the vote. Madonna was ranked second with 25 per cent and bisexual Lady Gaga took 22 per cent of the vote in third place. Ironically, Lady Gaga is considered to be the world’s most influential gay rights advocate.

“When Madonna puts out a new album, she will be on top again. Madonna is the greatest icon the gay community has ever had,” the Equality Project’s Joel Waddell said.

In 2009, Spears reinforced her status as a gay icon by filming a spoof perfume advertisement for gays.

The perfume, named ‘Mo’, has the tagline “One spray and the gays will run your way!”