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Bank advert shows gay couple

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  1. Ah. Skinny chinless wonders with pointy noses. Stereotyping us again. How homophobic can you get!!??

    ;)

  2. BrazilBoysBlog 11 Jun 2010, 1:59pm

    Okay, good on Lloyds/TSB.

    I only hope that I live to see the day when such a thing is SO commonplace that it does not even warrant a news story!

  3. Lloyds TSB has probably been in the fore-front of promoting equality. So I am not surprised they are the one leading the way again this time in this aspect.

    As far back as 2006 , around the time the Civil partnership came into law, it was Lloyds that produced a pamphlet which dealt with how the finance of gay couples in a civil partnership will be affected and what they can do to maximise the positive effect.

    I commend them again for taking this lead and hoping more gay customers would join their customer database.

  4. Me too, BrazilBoysBlog. That would be real acceptance.

    Maybe it’s me being sensitive, but I do find it sad that the vast majority of the time, any ‘representing the LGBT community’ is shown by the use of gay men.

  5. PumpkinPie 11 Jun 2010, 2:56pm

    Maybe it’s me being sensitive, but I do find it sad that the vast majority of the time, any ‘representing the LGBT community’ is shown by the use of gay men.

    It could be because gay men are the ones who are seen as least acceptable, so backing them sends the strongest message. Then again, it could be that it’s because it’s a man’s man’s man’s world and everything seems to revolve around men all the time.

    Either way, it would be nice if lesbians got more screentime. And I mean actual lesbians, not those grotesque lads’ mags parodies.

    As for this ad, kudos to Lloyds TSB. Good move.

  6. I may switch to Lioyds TSB, im currently with Abbey and they’re crap =]

  7. “Ah. Skinny chinless wonders with pointy noses. Stereotyping us again. How homophobic can you get!!??”

    Bloody hell, there’s no pleasing some people! The characters look just like the rest of the ones used in Lloyds TSB advertising.

    1. He was joking

  8. Wouldn’t mind being that thin. Well, maybe not quite. And I wouldn’t want the noses.

  9. I guess this is progress but how do you know they are gay? They are two men / boy’s who appear to be standing next to one another! Maybe they are property developers?! Is it in the small print I wonder… c’mon try harder!

  10. phoenix0879 11 Jun 2010, 7:29pm

    Right at the bottom, in its own paragraph – hard to read on this small an image but it is there – it says “Lloyds TSB is pleased to help our LGBT customers with their savings needs”.

    So, there you go phil, it’s in the advert in black and white!

  11. Chuckster: Please take note of the little emoticon ;)
    It indicates a wink. This is a tongue-in-cheek indication that the previous comment was made with a sarcastic intonation, and not to be taken seriously.

    In other words, get a fcuking life you miserable humourless twat.

  12. “It could be because gay men are the ones who are seen as least acceptable”

    Fair point, PumpkinPie. I think that’s right with regard to the general perception of the straight public. But I also think your second point is more on target – it is often a man’s world! Even lesbian sex is seen as somehow ‘owned’ by men.

    Thinking about ads in general, what I’d like to see is the ads with straight couples remade exactly the same but with LGBT couples. That way we could be seen as just like anybody else – chatting over breakfast, kissing our partner goodbye on the way to work, cuddling up to watch television, etc. The Lloyds ad does go some way towards doing that, but I’d like more.

  13. Iris: I think it’s one of those things that will happen over time. MTV was reknowned for not having any black artists for a long time. (These days it seems they are all black artists!)

    If you watch a lot of TV these days, not only are ethnic people included more, but also people with disabilities and other minorities. I see no reason why gay lifestyles should also not be included. As long as it is proportionate to reality, and not used gratuitously or rammed down peoples throats, I think most people will see LGBT people as just another facet of daily life.

  14. I hope so, Spanner – that would be ideal. I guess I’m just impatient :D

  15. All organisations do this simply to chase the pink pound….gay couple equals the ultimate dinkies (two mens’ salaries and no kids).However ,as with gay soap story-lines ,the Churches always step into to ensure that gay couples never stay together and always fail – gay relationships can only be short-term otherwise “marriage” is being “undermined” as is the preferred church stereotype of gay men as hopelessly promiscuous incapable of sustaining a faithful partnership.

    Catholic bigotry will win the day backed up by Welsh Wimp Williams.I don’t expect that the Chief Rabbi will give any support either despite being the one British religious leader we see and hear most of on TV and radio.

  16. BrazilBoysBlog 13 Jun 2010, 5:35pm

    @ Gendy. Sorry, I disagree. Obviously ´all´ organisations do not do this, (otherwise it would not even be a news story)

    I do agree that the pink pound is (or should be) worth chasing as traditionally gay and lesbian couples tend to have more disposable income.. (I don´t know what happens to MINE then?) :-)

    You say “Catholic bigotry will win the day backed up by Welsh Wimp Williams.I don’t expect that the Chief Rabbi will give any support either despite being the one British religious leader we see and hear most of on TV and radio.”

    Lost me a little on that one.. I agree with your sentiments re: the churches, but what has that got to do with the Lloyds/TSB ad campaign? Who is looking for church approval for these ads? I would think that Lloyds/TSB are well aware of the churches views regarding glbt people (and their pink pounds) and clearly they do not seem to care.

    This bank has been extremely gay-friendly for a very long time and I cannot see any churches opinions changing that.

    It´s a pity though that (contrary to what you said), all businesses and organizations do NOT think this way. Many are too afraid of losing their church-going nutter customers to appear to be too ´gay friendly´..

    Good for Lloyds/TSB!

  17. No doubt the Daily Wail will complain….. until you see the advert in THEIR paper

  18. Well Done Lloyds TSB

  19. Well let’s see just how much exposure this “gay-friendly” advert gets and just where it can be seen.

    Let’s also monitor the objections and objectors though as ever much the objections will be made behind the scenes as they so often are (to my knowledge).

  20. Well done Lloyds

  21. Richard Janes 22 Dec 2010, 2:48pm

    Hi all, I noticed you’ve been talking about XXX [tailor as appropriate]. I thought you might be interested in creating your own Lloyds TSB Me cartoon character like the ones in their TV adverts http://bit.ly/LloydsTSBYT. The best character will appear in a future TV ad! Have a go (I work on behalf of Lloyds TSB)

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