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Video: McDonald’s releases first gay ad in France

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  1. If I see an ad at 8pm on ITV showing a couple of gay guys snogging in McDonald’s, then I might believe we’ve started to make progress.

  2. Ain’t that sweet a seal of approval from McDonalds. Not sure if thats a good thing or not! Will it make a difference?

    Now whose up for a double clogged artery with cheese and a side of vegetable oil’d spuds!

  3. Ladyfriend 2 Jun 2010, 10:45am

    well, if its like the coffee ads, the follow up one has the two boys meeting in macs…. then the dad sees them… then all three eat together…

  4. Aww. A very sweet ad. Shame it’s for such an awful corporation.

  5. I must say that conversations like this do happen and I found it pretty much realistic. So I don’t think mcdonalds are doin’ somethin’ wrong, they’re just showing an everyday reality. It’ll make people think about all their brothers, sons or best friends who still aren’t dating and maybe offer abit of subtle insight. I think it’s sympathetic to us and I liked it. Plus that guy is hottt.

  6. It’s a shame they don’t show it in America, at worst they face another boycott by millions of religious nuts or their advert banned

  7. A step in the right direction Mcdonalds – let’s have the follow up…..

  8. pete the meat 2 Jun 2010, 12:57pm

    Why bash the Mac daddies alone? Re the comment:” When are they going to do an ad showing out of the closet teens at McDonald’s?” When is any company going to show an out of the closet teenager?

  9. It’s subtle but fine. I wish they would show it in the US. Why do they care so much about offending bigots and pandering to hate?

  10. Doesn’t change the fact that their rat-burgers still taste awful.

  11. Stuart Neyton 2 Jun 2010, 2:10pm

    Lovely to hear probably one of the most evil organisations in the world doesn’t mind gays (in France, at least).

  12. Pumpkin Pie 2 Jun 2010, 3:12pm

    **IMPORTANT NOTE: I WAS WRONG**

    Somebody just informed me that I was wrong. I screwed up the tense. The father was apparently using the conditional tense. That is, he said “you would have all the luck”. You know, if there were girls in the class.

    Right, that shattered my illusions and made me look like a total fool. Nice one, McDonald’s. Now I find your ad sinister.

    Hey, any mods out there can feel free to delete my previous comment. Nothing I said in there stands anymore, and it’ll just serve to confuse people. Sorry about that.

  13. McDonalds??????

    Disgusting, junk food.

    As if any self respecting gay person would eat the unhealthy slop they produce.

  14. Well I think it’s a start. Well done McDonalds. I just hope you can continue this in other parts of the world and don’t kowtow to the religious nutters like others have (are you listening Heinz?)

  15. Gay people don’t eat McDonald’s muck do they? …Good try anyway.
    I didn’t notice the “product” featuring at all in the ad, maybe I wasn’t being observant enough.

  16. That was really sweet. Hooray for France!

  17. friday jones 3 Jun 2010, 12:01am

    McDonalds has a slightly different approach in Florida:
    http://veganideal.org/content/mcdonalds-trans-woman-color-we-do-not-hire-faggots

  18. As this rag refuses to link to anything:
    http://www.youtube.com/watch?v=SBuKuA9nHsw

    Pumpkin Pie: “Right, that shattered my illusions and made me look like a total fool.” What do you mean, “like”?

  19. Friday Jones – In fairness that was an individual manager of one franchise. If it was global company policy then I would be more alarmed.
    Whatever you think of McDonalds the multinational, an ad which advocates social inclusivity can only be a good thing. The fact he’s not out to his dad yet is quite a common experience and hopefully builds audience empathy for him.
    It would be nice if he was out and proud, but this is a start.

  20. US McDonalds Operations chief has just said:

    “Tribune: A French TV ad featuring a gay teen and his father has stirred some controversy — not there, but here. Can you talk about that?

    Thompson: It is an example that markets, cultures are very different around the world. (For instance), I’ve never shied away from the fact that I’m a Christian. I have my own personal beliefs and I don’t impose those on anybody else. I’ve been in countries where the majority of the people in the country don’t believe in a deity or they may be atheist. Or the majority of the country is Muslim. Or it may be the majority is much younger skewed. So when you look at all these differences, it’s not that I’m to be the judge or the jury relative to right or wrong. Having said that, at McDonald’s, there are core values we stand for and the world is getting much closer. So we have a lot of conversations. We’re going to make some mistakes at times. (We talk) about things that may have an implication in one part of the world and may be the cultural norm in another part of the world. And those are things that, yes, we’re going to learn from. But, you’re right, that commercial won’t show in the United States.

    Tribune: How has it done in France?

    Thompson: Interestingly enough, there have been no negatives coming out of France. The brand is a local brand and different things will occur in different parts of the world. We just have to make sure that we understand the impact one action may make on another part of the world.”

    amazing american!

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