Kiddersminster is to hold its second Pride event this weekend with an expected 3,000 visitors.
Last year, the town attracted 1,000 people to an event at a pub and organisers say people had to be turned away.
The festival, on Sunday May 2nd, will feature appearances from local singers Laura Broad and Carrie-Ann McNally and a variety of attractions at Brinton Park.
Later that night, afterparties will be held at the Royal Exchange and M2 nightclub.
Organiser Nathan Wilde told the Kidderminster Shuttle: “We had to turn people away last year because it was so popular so we’re going bigger this year. It’s a great opportunity for people to come and have a good time and mingle.”
He added: “A lot of gay people in the area are proud to be out and are realising they are not alone. This event is really important for Wyre Forest moving forward.”
The festival will raise money for the British Red Cross and is supported by Wyre Forest District Council, West Mercia Police and the Lesbian, Gay, Bisexual and Transgender Consortium.