Brian Burton = typical! I bet your a Labour supporter, they too turn to being offensive language when someone doesn’t share their opinion

It’s a good decent well-intentioned piece of work. The recommendations are worth reading. I’d be interested to know exactly what has been done to put them into practice, or what structures have been created to enable them to be implemented.

As I see it, the problem with the film (which was shown on Newsnight and can still be viewed on BBC iPlayer) is that it’s not generally a good principle to illustrate graphically what you want to stamp out – there’s the risk that the depiction will validate it instead. Some people will be impervious to the punchline.

There are good subtle low-key anti-homophobia videos around: http://www.youtube.com/watch?v=yqqJIFybi_w&feature=related is an example.

Here’s an example of an anti-racism video that is subtle and witty: http://www.youtube.com/watch?v=yqFZTIkJVXc . It can be done for racism. Why can’t it be done for homophobia?

The FA needs to think carefully about a couple of things: its legal obligations as an EO employer, and the example it sets; the legal obligations of the clubs and managers; and the job of drawing up a comprehensive media action-plan.

This video that has just been pulled appears to be the sum-total of the FA’s strategy. If this is indeed so, then the FA need to go back and do some more consultation and theoretical work about how to plan a campaign. That’s if they really, really mean it.