One of the star’s of this year’s series of reality TV show The Apprentice is supporting a Pride event in Derby, it has been revealed.

Howard Ebison, The Apprentice’s openly gay contestant, was fired during a show broadcast in May, having volunteered as project manager in the shopping channel task.

His team’s attempt to outdo their rivals failed when the high value products they had chosen to sell, including leather jackets and chip fryers, were not favoured by their target market.

Howard’s cautious nature may have cost him the chance to become Sir Alan’s right hand man, with accusations that he had not been a risk-taker or a ‘brave warrior’.

The Derby Goes Pink event is in its second year. It will be held on July 4th, the same day as Pride London.

Organiser Joel Stanley told the Derby Telegraph:

“Howard was really keen to get involved.

“He is a local lad and well known after being on the Apprentice so it is great to have the support of someone like him.

“He will be helping to entertain the crowds on the day.”

The Derby Goes Pink celebrations begin with a parade from the Duke of York, in Burton Road, at 11.30am.