One of the world’s first original online programming platforms is to be launched later this year.

Fruit TV will provide original and entertaining TV and radio programmes aimed at the global gay, lesbian, bisexual and transgendered community and will include a rich variety of appointment to view programming – all exclusively online and all for free.

www.fruittv.tv will launch later this year with some big name endorsements, will be a one-stop shop for both television and radio programmes aimed at the global LGBT population.

“There will be documentaries and drama through to arts, lifestyle, comedy and short films,” Director of Commissioning Ashley Byrne told PinkNews.co.uk.

“There will be biographies, light entertainment shows and other regular features from all around the globe. We are even working on a radio soap aimed at the LGBT world.

“Viewing and listening habits are changing with people increasingly using the Internet. So far though there’s little quality content that’s being made exclusively for online audiences. Fruit TV will change all that.”

Fruit TV is a partnership between radio and TV indie Made in Manchester of which Byrne is Creative Director, former ITV editor Scott Heslop, ex-Granada assistant producer Anthony Beswick and gay business owner Iain Scott.

Mr Heslop, Director of Programme Production, said:

“Fruit TV is about providing exclusive programming for an audience under-represented and un-catered for.

“LGBT issues have been forgotten about by the media because producers think they’ve done ‘the gay thing’ but many of the issues are still there and with equality comes new challenges and new stories to tell.”

Fruit TV’s holding page goes live from today with regular updates and previews.

“We want people to get involved and register with us via our holding page at www.fruittv.tv,” said Mr Heslop.

“A full slate of programmes will be available when we launch the live site later this year, meantime we’ll be trying out some of our ideas in coming weeks and months and will be keen to hear what people think.”