A gay retailer will continue to trade in three cities after it was brought out of administration by a sex toy manufacturer.

Clone Zone announced it will continue trading from four retail outletsĀ in Soho, Earls Court, Birmingham and Manchester.

It is to become part of Libertybelle UK Limited, “the group behind the Nexus range of male G-Spot toys.”

Mike McCann, the Managing Director of Clone Zone Limited, who has joined the new group, said:

“We are delighted that we have been able to secure the future of Clone Zone with a partner from within the industry that brings a tremendous amount of expertise in sales, marketing, toy design and manufacturing.”

The retailer said over the coming months the current product range will be enhanced and a redevelopment programme is planned.

The company formerly operated 10 stores nationwide alongside a website and mail order catalogue.