Pride London has won the right to hold World Pride during the summer of 2012, just ahead of the London Olympic and Paralympic Games.

“I’m absolutely thrilled that London has won,” said Mayor Boris Johnson.

“London has one of the largest and most diverse LGBT communities on the planet and it is a fantastic opportunity to inspire cities across the globe.

“In an Olympic year, the eyes of the world will already be on London and the city will give an enormous welcome to LGBT people, their friends and families, for what we want to be the most colourful and exciting World Pride festival yet.”

Organised by InterPride, World Pride promotes lesbian, gay, bisexual and transgender (LGBT) issues on an international level through parades, festivals and other cultural activities.

A video produced to support the winning bid can be viewed at http://www.pridelondon.org/tvpl2007.php

London’s World Pride in 2012 is expected to attract more than one million visitors.

The two week festivities will most likely take place from 23 June to 8 July 2012, with the main parade held on 7 July.

Chair of Pride London, Paul Birrell said:

“We are delighted that London was successful in its bid for World Pride. This is a great achievement for London and coming in 2012, it will be a glorious year for our city.

“Pride London has grown over the years to be one of the UK’s largest cultural events and this is a tremendous achievement for the LGBT community.”