Senior members of Concerned Women for America (CWA) have condemned Hallmark’s marketing of greeting cards aimed at gays and lesbians.
CWA is a women’s Christian public policy group that opposes gay marriage, abortion, pornography and international organisations such as the UN.
Hallmark is now producing same-sex wedding cards featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony.
Hallmark says the move is a response to consumer demand, not any political pressure.
CWA is opposed to the gay cards and warns that Hallmark’s move will damage their sales.
Wendy Wright, President of CWA said:
“Hallmark is jeopardizing its brand as a family-friendly company.
“Customers used to be able to trust Hallmark to produce quality products that were safe for all ages.
“Now parents will need to steer their kids from Hallmark’s section of the greeting card aisle and away from its previously heart-warming movies for fear that they too will push homosexual messages.”
Janice Crouse, Director and Senior Fellow of CWA’s research unit, the Beverly LaHaye Institute, said:
“By latching onto the latest fad generated by the homosexual special interest groups, Hallmark is negating its image as a wholesome company that promotes American values and pro-family principles in its products.
“American businesses have a corporate responsibility to the public that buys their products.
“Instead of bolstering campaigns by special interest groups like the homosexual activists, corporations like Hallmark should be protecting American culture from those forces that would destroy the family and create a public environment that is detrimental to general well-being, especially children’s well-being.”