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Video: The gay advert that Heinz decided to pull

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  1. I have phoned the freephone number to complain about the withdrawel of this ad – It annoys me that people who are so easily offended have the ‘power’ to get this type of ad withdrawn – the person I spoke to said all calls in suppport of the ad would be noted and a report sent off to marketing. Don’t let this low level homophobia keep creeping back.

  2. James Whale 24 Jun 2008, 2:13pm

    I agree. I’ve emailed them through their website and requested a response. I thought the ad was funny and refreshing and had decided to buy more Heinz products as a result. I’ll be taking the opposite course of action now and boycotting Heinz for their cowardly and knee-jerk reaction.

  3. John Mason 24 Jun 2008, 2:32pm

    I too have also lodged my disbelief that they have removed this advert. I work in the media and we would be proud to have made this advert.

  4. Heinz can go and suck my bean! I like the ad’ it’s a shame! I will be sending my comments to Heinz. I too will be boycotting their 52 variaties.

  5. Dennis Hambridge 24 Jun 2008, 3:11pm

    Typical Interrelated Homophobia in Society, if this was a Hetro-sexual couple Heinz would have shown it, bloody hypercrypts.

  6. mike andrews 24 Jun 2008, 3:19pm

    Gay people buy products like Heinz. This is one consumer that will not be buying them any more.

  7. Yep, I’ve just rang and complained. Nice and polite woman took my complaint and said she’d pass it to marketing. No hassle or anything. I hope more people do, I’ve emailed everyone I know!!

  8. Ian Hutson 24 Jun 2008, 4:47pm

    Odd that the Heinz slogan used to boast about 57 varieties. I assume that there is but one Heinz variety now – heterosexual. Know what really, really, really, annoys me? Nobody ever considers that a mixed-sex couple kissing might offend me…

  9. I think it’s so sad that Heinz felt it had to withdraw the advert. In a few years’ time people will be saying: “we can’t believe the advert was pulled! What was the fuss all about?”.

    The fact that Heinz was prepared to make an advert like this in the first place, seem to suggest a sign of things to come. I’m willing to bet there will be more adverts in like Heinz’s in the pipeline.

    In the meanwhile keep up the good work – we have to let Heinz know that they can’t be bullied into pulling the plug on their same-sex adverts by bigoted bible-bashers and narrow-minded people!

  10. Every should also complain to the Advertising Standards Agency for their role in this stupid decision. Here’s a hyperlink to their complaints page

  11. BackSeatDriver 24 Jun 2008, 7:09pm

    Aren’t you all arguing essentially the same thing as those that argued for the ad to be pulled in the first place? Kind of puts Heinz in the middle of an unwinnable situation it seems to me. Considering, though, that gays are a very small minority Heinz will probably leave the ad off of the airwaves and be very minimally, if at all, affected by a gay consumer boycott against their products.

  12. By the way, for all those who want to boycott Heinz you need to be aware that there are several brands they own – Lea & Perrins for example.

    Check out their website for a complete list.

    Great Ad – but shows it was a bit too high-brow for most of the UK population. All that most could see was an excuse to re-enforce the UKs closeted homophobic attitude, which is fuelled by the UK print-media.

  13. There’s now also a petition – which already has more than four times as many signatures as there were original complaints – at

    and a facebook group

    either this is a cynical marketing ploy, in which a “dangerous gay” commercial was shown, anticipating a reaction from bigots and homophobes which would incite debate to get their product noticed, and they always intended to pull the advert to increase the furore

    or a major international company has cravenly caved in to a very small number of bigots.

    Neither of these is really acceptable, and if it takes a legion of furious fags, friends, families and fellow-travellers to show both Heinz and other multinationals that the time is long past when we’ll meekly stand for this, well, that’s what it takes and count me in!

  14. john wilfred sharp 25 Jun 2008, 2:33am

    offended people should live on a different planet .
    here on earth there are 10% of the population that is gay,lesbian, bi and trans. so get over it! we exist .and are here to stay.born gay spontaneously ,much more beautiful and natural than antiquated doctrines that are far from proven. if not outright lies .John sharp Atheist Gay and proud to be .

  15. Martin Davies - C of E Gay Clergy Spouse 25 Jun 2008, 10:34am

    OK, so some fuddy duddies were offended, but to me it isn’t that funny, I wouldn’t be offended by it and it doesn’t make that much play on the ‘quality and finesse’ of the products, but its still fine for airing but perhaps after the 9pm watershed.. perhaps around the ‘hard reality porn’ of the 10 o’clock news???…. ;-)

  16. I have rung the number, and will not buy Heinz products until they show this advert again. It is important to challenge EVERY example of homophobia. It may sound silly but if people think it is alright to pull the advert today, tomorrow they think it is okay to pull the trigger.

  17. Abi Chrisopher 25 Jun 2008, 1:02pm

    I have phoned and emailed and also sent emails to all the leading supermarket asking them to withdraw Hinze products as they now offend all LGBT people and might stop us from using there shops!

  18. BackSeatDriver 25 Jun 2008, 6:46pm

    I have phoned and emailed and also sent emails to all the leading supermarket asking them to withdraw Hinze products as they now offend all LGBT people and might stop us from using there shops!

    Comment by Abi Chrisopher — June 25, 2008 @ 13:02

    Right, all supermarkets will stop carrying a line of products because a very small percentage of their customers might get offended if they have to look at the products on the shelves. You’re being kinda ridiculous on this one. Acting like crybabies is kind of furthering some negative stereotypes about yourselves.

  19. Karl Rosenqvist 26 Jun 2008, 8:17am

    Yes, reinstate this commercial and start sending it here in Sweden to!

  20. Stonewall Insider 6 Jul 2008, 10:23am

    Anyone see Stonewall marching with campbells soup on Saturday at London Pride? We did You’ve Beanz Had! – read the real story about this stonewall PR stunt.

  21. John Mcclaren 9 Jul 2008, 4:13am

    i thought the heinz add was comical and its not like they used tounges it was a simple peck and i can say now that the people complaining were 60 plus fuddy duddys with nothing else to do but moan about nothing really people like that do my tree in so what 2 men kissing on national tv woooah whats the world coming to were supposed to be moving on from things lioke that and im sorry but if the advert offends you look away until its over.

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