A new concept in travel for lesbian, gay and bisexual people has been launched at the International Tourism Fair in Berlin.
Attitude Hotels claims to be a unique selection of hotels, Inns and BBs “created, designed and developed to satisfy, in particular, gay and lesbian travellers.”
Community Marketing, a company that specialises in gay and lesbian marketing, estimates the value of American market alone was $65 billion (£32.4bn) in 2007.
Pedro Castro, the founder, of Attitude Hotels, said:
“At present we know that lesbian, gay and straight- friendly hotels are in the hands of independent owners and small hotel chains.
“This area of the market is suffering from a lack of recognition, promotion and certification at international level.
“The fragmentation of the market means that its main players do not have the necessary means to grow commercially.
“From now on, the Attitude Hotels brand provides these owners with the technological, marketing and commercial opportunity to promote their hotels and their specific approach.”
Attitude Hotels is launching with more than twenty-five hotels in Austria, Belgium, Czech Republic, France, Germany, Hungary, Malta, Netherlands, Portugal, Spain, Sweden, Switzerland, UK and the USA.
By next year, they hope to offer a selection of more than 100 hotels worldwide.
John Tanzella, Executive Director of the Gay and Lesbian Travel Association, said:
“I am aware of strong demand from gays and lesbians for quality hotels which are closer to their lifestyles.
“As it stands today, gay and lesbian customers have difficulty finding the hotel product that suits them.
“I think that Attitude Hotels provides the answer to this problem.”