Videos produced by the Human Rights Campaign, America’s largest gay, lesbian, bisexual and transgender civil rights organisation, have been viewed more than one million times on the popular online video site YouTube.

HRC has created nearly 70 videos on a wide variety of subjects relevant to the fight for GLBT equality. The first clip was posted in September 2006.

“Each of these one million views represents one mind changed or one person activated to make a difference,” said Human Rights Campaign President Joe Solmonese.

“As online video continues to gain popularity, HRC is proud to be a leader in using the medium to advance our message of equality.”

HRC’s channel at www.YouTube.com/HRCmedia currently hosts 68 videos on topics ranging from employment discrimination, the failed military “Don’t Ask, Don’t Tell” policy, and National Coming Out Day to the Transgender Day of Remembrance.

The most popular video, accounting for more than 450,000 views, is Take Action Against Hate Crimes, which was honoured with a 2007 Progressive Source Award for Best Call to Action video.

“This election year holds enormous opportunities to make gains for GLBT Americans and we’ll continue to use these new media tools to activate and educate,” said Solmonese.