Travel experts at the Gay Lesbian Travel Pavilion at the world’s largest tourism fair have said the a new niche market for heterosexuals has emerged.

“Apart from gay and lesbian cruises, we have noticed a clear rise in hotels and resorts that are not only gay-friendly but targeted mainly towards gay men.

“Straight people are, in most cases, allowed to stay, too. The magic word is straight-friendly,” said Robert Kastl, Managing Director of Publicom GmbH, the organisers of the Pavilion.

ITB Berlin, the world’s largest tourism fair, is being held in Berlin from March 5th to 9th.

He claims that destinations that have already established a gay-friendly image are increasingly putting their bets on explicitly gay and lesbian events, which are open to heterosexuals too.

“The range of special travel products has increased and even within the gay and lesbian travel market we are noticing more and more diverse sub-niches,” says Kastl.

The Gay Lesbian Travel Pavilion was awarded the bronze medal in 2007 in the official “Best Exhibitor Award” at ITB in the category final ‘consumers,’ which made it the third best stand out of 11,000 exhibitors.