London club promoter Jeremy Joseph has revealed that the inaugural G-A-Y awards will be televised on Sky One on Saturday 1st December to coincide with the 20th anniversary of World AIDS Day.
The awards will be held at the London Astoria on the 29th and 30th November, where it will be filmed by Double Jab Productions.
The G-A-Y awards aim to play tribute to the stars that have played at the Saturday night club night, including some of the biggest names of pop, such as Kylie Minogue, The Spice Girls and Madonna.
The stars will be announced weekly to build up the event, but it is rumoured that one of the acts playing will be the Sugababes.
The awards include G-A-Y Sex God and Goddess, as well as traditional music categories which will be decided by public vote through the club nights and online.
G-A-Y claim that the awards will bear the G-A-Y club stamp of “irreverence, flamboyance and fun.”
Sky One will announce how they intend to raise funds for charity with the transmission.
Promoter Jeremy Joseph told PinkNews.co.uk:
“It was an idea that was put to me and appealed. Sky One were interested in filming and promoting it and the project got bigger and bigger.
“We can’t announce tickets and prices yet because we are still working with Sky One as well as charities and deciding which ones we’ll go for.
“It’s to celebrate World AIDS Day and raise money for HIV and AIDS as well as create awareness because nobody seems to be doing anything about it anymore.
“Also it’s to celebrate the 15th year of G-A-Y.
“We put on the biggest names in the world, such as Madonna, Kylie, Christina and Pink, and this is way of recognising a market that other awards ceremonies don’t seem to do anymore.
“Everything like The Brits is all so up their own arses. Like Smash Hits used to do, we want to put pop back into the agenda again.”
Mr Joseph added that this will be the first televised awards ceremony from a gay club in the UK.