Authorities in the Argentinean capital Buenos Aires have introduced a discount card for gay tourists.
Card-holders can use the card at participating restaurants, hotels, medical emergency centres and even lawyers’ offices.
The cards are released as Buenos Aires enjoys an unparalleled influx of gay tourists, now constituting 10 to 15 percent of visitors to the city.
Some observers are even suggesting Rio de Janeiro is loosing its status as Latin America’s ultimate gay destination.
The increase in gay travellers is almost certainly connected to the city’s tolerant attitude to homosexuality, an important quality in a religious continent with renowned homophobic views.
Argentinean law prohibits discrimination on the basis of sexuality and a recent poll found 75 percent of the capital’s residents though gays should be allowed to marry.