A gay lifestyle magazine cover proved too racy for London Underground, who asked that the image be substituted for one more sedate.
The offending cover of GTironically marks the 40th anniversary of the partial decriminalisation of homosexuality.
Tube bosses rejected the image because they felt that one of the models was in a state of undress. A second version, reproduced below, was approved.
The advertising campaign starts today in tube stations in central London.
Rupert Murdoch-owned free title thelondonpaper ran the story yesterday, and is running a poll on their website asking Londoners if they think the ban was justified.
The vast majority of comments on thelondonpaperwebsite are supportive of GT, with many highlighting other, more explicit advertising that has previously been approved.
Guest_disgruntled commented: “It’s funny that they allowed the Dolce and Gabanna advert at Piccadilly station, the one with five men in a row in underwear. Also the Gay.com adverts were allowed and most off them had nothing on their top halves.”
A spokesman forGT said: “In our opinion, their refusal is totally unjustified considering some of the heterosexual ads on display at the moment.
“By having a couple in a natural pose, consumers can infer that they are a couple.
“The freedom issue is all about celebrating this fact, and the fact couples of the same sex have the same rights as heterosexual couples.”
THE ‘ACCEPTABLE’ COVER
THE BANNED COVER
Vote in thelondonpaper poll.