A Snickers bar so scrumptious is brings two men into a full blown lip lock: A step forward for the gay community on television, until you see the reaction that follows.
Fans of the peanut-based confectionery are encouraged to go to the Snickers website and vote on alternative endings to a commercial.
The scenario finds two car mechanics munching through opposite ends of a Snickers bar until they meet in a passionate kiss, in a scene reminiscent of those two dogs in Disney classic Lady and the Tramp.
Their reaction? Disgust as they rip all of the hair from their chest.
Or, as you find from watching the alternate endings, downing a jug of motor oil after one says: “Quick, do something manly.”
The ending that has gay bloggers in an uproar? One of the mechanics smashing the other’s head under the hood of a car.
John in D.C., a blogger for AmericaBlog.com, discussed the ending in a blog this morning:
“Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad “Matthew Shepard.””
Matthew, 21, was murdered in an anti-gay hate crime in Wyoming in October 1998.
The sticking point among bloggers and gay activists is that on the Web site, visitors can watch players from the NFL (American Football League) Superbowl teams watching and reacting to the ad.
Snickers sponsor the NFL.
“That ain’t right,” one player says, while another crinkles his face in disgust.
In fact, not one player has an any positive reaction to the thought of two men kissing.
Blogger Andy Towle, who alerted John in D.C. to the ad and discussed it on his blog www.TowleRoad.com, is up in arms, saying the Snickers website is outright condoning violence against the gay community.
For more information about the ad and to watch the alternate endings, visit www.Snickers.com. There is also a link to contact the Snickers corporate headquarters on the website.
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