An anti-gay advert from Christian groups in the Times on Tuesday has already prompted an influx of complaints to the advertising watchdog as a result of a campaign launched by PinkNews.co.uk.
The gay community reacted with outrage earlier this week after a group of Christian leaders calling themselves Coherent and Cohesive Voice, placed an advert in the newspaper accusing the government of taking away “freedom of conscience” through the new Sexual Orientation Regulations.
So far 15 people have complained, an ASA spokesperson told PinkNews.co.uk
The advert claims that the legislation will “force” a bed and breakfast to supply a room to a transsexual and will make schools promote civil partnerships.
It claims the law, which is due to be implemented in Northern Ireland in the New Year and in April for the rest of the UK, is an “act against freedom of conscience.”
Ben Summerskill, chief executive of gay charity Stonewall, who led the campaign for the regulations, described the advert as “desperate”
He told PinkNews.co.uk: “I think it’s a sign of an increasing desperation that these individuals have had to resort to a string of lies.”
It comes after the religious sect, Christian Voice, led a campaign against a Gay Police Association advert in the summer which linked homophobic attacks to religious beliefs.
The ASA will now consider if an investigation would be appropriate.
If you were offended by this advert, complain to the Advertising Standards Authority by clicking here