Enter your email address to receive our daily LGBT news roundup

You're free to unsubscribe at any time.

Ikea brings gay couples out of commercial closet

Post your comment

Comments on this article are now closed.

Reader comments

  1. You lost my business as well as many otheres I know. Eventually you’ll go bankrupt. That was a bad move…

  2. I think it’s great that there’s going to be more gay couples in advertising on t.v; it’s about time..
    Can anyone think of an advert on television that shows gay couples?

  3. You must watch the one they have in Turkey right now! It is totally homophobic! A little boy (about 8 yrs old) comments on Ikea kitchen and gives “expert” ideas to his mum. While he is doing this, his dad freaks out and says “hey, boy come on! we will watch football with you” Then the commercial reassures everybody as we see the boy with his “girlfriend” and she says I will marry you if you buy me a nice kitchen! So we all understand why this little boy was interested in Ikea kitchens!
    Vomit!!

  4. Progressive, Regressive, and the Bottom Line « LGBT Marketing and Adveritsing 30 Apr 2012, 11:48pm

    [...] As soon as an IKEA store in America received a bomb threat, the company had to pull the ad “for safety reason” CEO of Deutsch – IKEA’s agency and producer of the ad – reflected on the unwanted backlash [...]

  5. Same-sex Mamas & Papas adverts ‘celebrate modern family set-ups’ | Womens Health 30 Oct 2012, 6:00pm

    [...] not the first brand to move away from the traditional nuclear family in its advertising. In 2006 an Ikea campaign in the US featured a gay couple with their daughter and dog, and this year Amtrak, Gap and the department store JC Penney have all [...]

  6. Same-sex Mamas & Papas adverts ‘celebrate modern family set-ups’ | Worldwide Empire 1 Nov 2012, 2:52pm

    [...] not the first brand to move away from the traditional nuclear family in its advertising. In 2006 an Ikea campaign in the US featured a gay couple with their daughter and dog, and this year Amtrak, Gap and the department store JC Penney have all [...]

  7. Same-sex Mamas & Papas adverts 'celebrate modern family set-ups' - %%%% 19 Nov 2012, 6:37pm

    [...] not the first brand to move away from the traditional nuclear family in its advertising. In 2006 an Ikea campaign in the US featured a gay couple with their daughter and dog, and this year Amtrak, Gap and the department store JC Penney have all [...]

These comments are un-moderated and do not necessarily represent the views of PinkNews.co.uk. If you believe that a comment is inappropriate or libellous, please contact us.

Top commenters this week

Latest stories

See all