Chips have had a lot of bad press of late.
French fries always find themselves lumbered with a bad name as they are often mistakenly associated with a bad diet, but now chip manufacturer McCain is biting back.
McCain is offering chips off the old block the chance to win an Ultimate McCain Moment by entering their prize draw and special rewards for vouchers collected from packets of the oven chips.
Visitors to the website can enter into a draw to win a different prize each week including a trip to California, a makeover or even a visit to Universal Studios.
Oven chip fans can also stock up McCain packs and use the vouchers to earn prizes such as beauty treatments and hotel deals.
Ultimate McCain Moments starts on November 13 2006 and runs for six weeks.
click here for more details.