British tabloids are rife with rumours of what this year’s 14 Big Brother housemates will have awaiting them as the reality show starts this evening.

Put away your Desperate Housewives DVDs, forget the OC, and tape Lost, as the next three months of Channel 4 coverage will be Big Brother dominated.

PinkNews.co.uk reported last week that a gay bodybuilder is rumoured to be entering the house, along with a secret mother and daughter and Imogen Thomas, better known as Miss Wales.

Other contestants include a friend of Prince Harry’s, someone who has been celibate for seven years, and a sex mad gay barman, according to the Sun.

In June a viewer will also get the chance to join the show halfway through by finding a golden ticket in random KitKat chocolate bars, which go on sale tonight.

The Daily Star reports that the show, in its seventh series, may be graced by Celebrity Big Brother winner, Chantelle Houghton, or Noel Edmonds for an exclusive performance of hit show, Deal or No Deal.

Other rumours include the broadcasting of World Cup games, and a secret dungeon.

Big Brother 7 starts on Channel 4 tonight at 9pm.