Disgruntled fans of gay cowboy romance Brokeback Mountain are trying to overcome the loss of the best picture award at the Oscars by running an advertising campaign to highlight their shock.

Internet blogger Dave Cullen collected $26,000 from over 600 people last week for an advertisement in Daily Variety which suggests that Brokeback Mountain, which was named best picture through “unprecedented consensus” in other ceremonies, should have also won the Oscar.

Mr Cullen said: “We want to send a message, there was a lot of fear involved here.”

The group plans to place similar statements in Entertainment Weekly or The New York Times

Newsweek revealed that most of the donors are gay men who saw a win for the film as a step forward in the battle for equality and feel they lost because of homophobia.

“Members of our community feel so compelled by their disappointment they want to share it with others,” said Gay and Lesbian Alliance Against Defamation president Neil Giuliano.