The creators of camp comedy, Little Britain, will embrace toilet humour with a range of bathroom products containing famous phrases from the hit show, according to newspaper reports.

David Walliams and Matt Lucas are said to have applied to register well known lines from characters such as Daffyd “the only gay in the village”, and Emily “I’m a lady!” Howard.

An insider told the Daily Express that the comedians are looking to bring out a range of goods including “toilet articles.”

He said: “It also extends to toothpastes, perfumes and deodorants as well as household utensils, jewellery, bags, watches and wigs.”

“There’s not a stone left unturned. It’s as if they’re aiming for worldwide domination.”