Controversial designers, French Connection have attracted more controversy over a series of adverts featuring raunchy lesbian scenes.

In the fashion label’s latest television and cinema ad campaign, two women are shown kissing and tearing each other’s clothes off in between exchanging kicks and punches.

The £2m promotion, under the slogan “Fashion versus Style,” has been launched after the disappointment of slow sales last year.

It previously gained great success as well as condemnation for the suggestive FCUK logo, which stood for French Connection United Kingdom. Last year the last two letters were removed to be more subtle.

The new film is directed by singer David Bowie’s son Duncan Jones, and shows blonde and brunette models scuffling in a basement. It will reportedly be shown on TV during the Brit Awards – after the 9pm watershed, as well as cinemas and billboards.

A spokesman for French Connection defended the ads and told the Daily Star: “The response we’ve had so far has been really fantastic.”