The lesbian, bisexual, gay, and transgender community were warmly welcomed to the Superbowl last weekend.

People from all backgrounds were welcomed to a four day festival leading up to the game, in nine inches of snow. A centre was set up to greet hundreds of gay, lesbian, bisexual and transgendered visitors.

The Detroit-based Triangle Foundation advocacy group used a theatre lobby near Ford Field as a welcome centre since Thursday, they hung a rainbow flag outside..

Triangle’s executive director, Jeffrey Montgomery told the Associated Press, “We just thought it would be important to have a presence right here … a place to relax a little bit, warm up and find out what’s going on around town,”

The foundation, he said, is hoping to draw attention to the presence of gay and lesbian football fans.

However, Sean Kosofsky, director of policy for the organisation lamented that none of the players showed up, “For the Olympics and professional sports, it’s widely believed that if you come out, you are killing any sponsorship deal.”

Pittsburgh won the competition after beating Seattle 21-10.